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Insurance Is About Value and Protection

You shouldn't have to choose between them. 

Gifford-Heiden Insurance works to cultivate relationships in the Sarasota, Charlotte, and Manatee counties. Since 1969, we have provided safe, sound, and secure insurance coverage programs at competitive prices.

Our founder, Russ Gifford, started the agency by himself by knocking on doors to build his reputation of integrity and hard work. This reputation has followed our team for years and continues to impact the community around us.

We have world-class expertise with local roots and focus. Whether your needs are personal or commercial, they should be matched with an insurance program tailored to you. 

Products and Services


Auto Insurance — Yellow Car in Venice, FL
Gifford-Heiden Insurance works to listen to your needs and create a program that works best for you. We can build a customized program for auto, homeowners, and flood insurance. 

Homeowners Insurance — Family in Front of House in Venice, FL
Allow us to find the plan that will keep your family and loved ones secure after a loss. We use Auto-Owners Life Insurance, known as one of the top carriers in the nation!
Flood Insurance — Flooded Road in Venice, FL
If you are a contractor, manufacturer, shopkeeper or owner of a restaurant, we can help you insure your business and employees! We tailor programs to fit the needs of your business at competitive prices!

We Can Find Coverage For:


Auto Insurance — Yellow Car in Venice, FL
Auto Insurance
Protect the vehicle that you use every day! Our experts can find ways to provide you with affordable plans with discounts.
Homeowners Insurance — Family in Front of House in Venice, FL
Homeowners Insurance
Protect your loved ones and personal assets with homeowners insurance! We know that Florida can have its share of natural disasters and storms, so allow us to find the option that works best for you.
Flood Insurance — Flooded Road in Venice, FL
Flood Insurance
After Hurricane Katrina, it is vital for Florida homeowners to purchase flood insurance. In the case of a natural disaster, make sure you are protected with an insurance plan in place.
RV Insurance — Big RV in Venice, FL
RV Insurance
Whether you're looking to protect your motorhome, ATV, Harley, or golf cart, we have the solution! You never know when an accident can happen.
Boat Insurance — Two Parked Boat in Venice, FL
Boat Insurance
Have fun on the water knowing that your boat is covered! We know that storms and thefts can happen. With proper boat insurance, we can make sure that recovery is easier in the case of an unfortunate event.
Life Insurance — Complete Family in Venice, FL
Life Insurance
Allow us to find the plan that will keep your family and loved ones secure after a loss. We use Auto-Owners Life Insurance, known as one of the top carriers in the nation!
Business Insurance — Storefront in Venice, FL
Business Insurance
If you are a contractor, manufacturer, shopkeeper or owner of a restaurant, we can help you insure your business and employees! We tailor programs to fit the needs of your business at competitive prices!

Why Should You Choose Gifford-Heiden Insurance?


  • We provide high-quality insurance packages
  • We work with prompt claim paying carriers
  • We offer knowledgeable and friendly service
  • We provide competitively priced quality coverage from our carriers
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