In Memory Of Our Agency Founder, Russ Gifford
Russ Gifford, our President, was raised in Sarasota. His father was a General Contractor that built many of the homes in South Gate and surrounding areas. Russ was a native and attended Southside Elementary and Sarasota High School. He graduated from Florida State University and subsequently moved to California to begin his carrier as California State Workers Compensation Insurance Agent. After a few years he moved back to his hometown and started Russ Gifford Insurance in 1969, which grew from 1 employee to 15. In 1992, he purchased the Heiden Insurance Agency in
Venice and combined the Sarasota location with our current location on the Island in Venice. Over the years Russ participated in Sarasota Ski-A-Rees, Sarasota Jaycees, Rotary, Sportsman Club, Sarasota Y Sharks, Miss Sarasota Softball, Sarasota Chamber of Commerce, Venice Chamber of Commerce, and many other community organizations. Russ had a strong sense of Ethics and was well known for his hardball personality of doing what is right and going to battle for what he believes in. Russ instilled this same work ethic in his daughter, Nikki Gifford, who continues to operate the agency with the same tenacity, hard work, and ethics her father believed in.